FOS: Event Design
Branding, Experiential, & Art Direction | 2025-Present
Live events are where design truly comes to life in a digital-first world. To get printed assets in place ahead of time, every detail needs to be intentional, decided, and precise because it needs to be crafted and put into position. The experience also needs to be cohesive from start to finish, from the social media marketing and email outreach, to the day of production details, there is no room for error. Getting to work with the Events team at FOS to elevate industry-leading live events has been one of the highlights of my career thus far, and with each event we are only getting better and pushing the boundaries for what these can be.
Breakfast Ball 2026
TPC Harding Park, San FranciscoThe Big Game in San Francisco was one of the biggest sporting events of the year. As thousands of athletes, executives, celebrities, and creators descended upon the Bay Area, we gathered the biggest names in sports, entertainment, and media for an unforgettable day out on the golf course on Friday, Feb. 6. The Breakfast Ball, an ultra-high-end Celebrity Pro-Am golf tournament, has become a can’t-miss event for companies and brands looking to entertain in the lead-up to the game.
Asset Class 2025 New York Stock Exchange, NYC
From blockbuster team sales to athlete-led venture deals, there’s never been more new capital flooding into sports. Our twice-weekly Asset Class newsletter by Front Office Sports deals reporter Ben Horney follows the money rapidly transforming sports. Now, Asset Class is a first of its kind live event.
In the fall of 2025 in NYC, Front Office Sports and DealMaker launched the first-ever Asset Class event, bringing together the biggest power players in sports finance, fittingly set for the floor of the New York Stock Exchange.
Tuned In Media Summit 2025
The Times Center, NYCTuned In returned for its second year with a daylong event featuring intimate discussions with leaders within the sports media space—ranging from athletes and on-air talent, to media moguls and league executives who are instrumental in shaping the future of how fans view sports.
The full day of programming with leading names in sports media, included lunch, top tier networking opportunities, and closed out with a post-event cocktail hour.
EY: The Business of Fandom
The Strand House, Manhattan BeachTo kick off the 2026 FIFA World Cup in Los Angeles, The Business of Fandom brought over 100+ decision makers together in one room to discuss what it truly means to redefine fan engagement. Fandom is more than engagement—it’s identity. The most successful teams, leagues, and venues don’t just attract audiences; they build communities rooted in shared purpose, emotional connection, and loyalty that spans generations. Through discussions on AI-driven experience design, infrastructure and innovation, and loyalty at scale, we uncovered how leading organizations are building connected journeys that foster trust, deepen engagement, and drive long-term growth.
IBM Tastemakers
The Cosmopolitan, Las VegasFront Office Sports and IBM came together in the heart of Las Vegas for an unforgettable afternoon of innovation and entertainment at the iconic Cosmopolitan. Against the backdrop of the city’s fastest weekend, we explored the cutting-edge abilities of AI-powered fan engagement with the leading voices shaping the future of sports and technology.
We brought the unexpected, Vegas-style: sleek design, globally inspired cuisine, elevated cocktails, and an atmosphere as dynamic as the city itself. It’s where high-tech meets high-glam, and the momentum really started to ramp up.
