Ad Vent
Holiday Card and 360° Campaign | 2023
Additional Credits:
Creative Director & Copywriter: George Koukkos
After a long year of building brands, now we can relax, gather with friends and family, and of course, vent about our work lives. You know, Ad Vent. Introducing the 2023 Ad Vent Calendar. Every day for 25 days, we’ll have a video about someone venting about whatever’s getting in the way of their holiday spirit.
This campaign aims to spread our holiday cheer through several channels: first we send our clients an email and a traditional advent calendar with a card advising them to keep an eye on our socials. We post a new vent daily on the Small Army socials and smallarmy.net/advent. While you might be able to tear through all of your advent chocolate in one sitting if you can’t help yourself, our site is designed to unlock the next video at midnight, so you have to keep coming back to stay up to date.
This campaign aims to spread our holiday cheer through several channels: first we send our clients an email and a traditional advent calendar with a card advising them to keep an eye on our socials. We post a new vent daily on the Small Army socials and smallarmy.net/advent. While you might be able to tear through all of your advent chocolate in one sitting if you can’t help yourself, our site is designed to unlock the next video at midnight, so you have to keep coming back to stay up to date.
